Saturday, June 26, 2010

What is Google AdSense - Global Advertising Media

What is Google AdSense
Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

AdSense outlined


Get paid for displaying targeted Google ads on your site
Customize ads easily to match your site's look and feel
Track your success with online reports
Read how publishers found success with AdSense in our case studies

How does it work?

Choose the type and placement of ad units to be displayed

Specify where you want ads to appear
Choose what types of ads can compete for those slots

Highest-paying ads display

Advertisers bid on your inventory in a real-time auction
Always show the highest-paying ad

Get paid

Google bills advertisers and ad networks
Get paid through our reliable payment options

More features


Filter competitors’ or unwanted ads
Choose within a wide variety of ad formats
Identify opportunities with performance reports and Google Analytics integration
Read how publishers found success with AdSense in our case studies
If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.

Our specialist team will review your application and you’ll receive a follow-up email within about a week. If you’re accepted into the program, you can sign in to your new account to get the HTML code that will display ads on your web pages.


www.globaladvertisingmedia.com

Google Payment Option - Global Advertising Media

Payment Methods - Google Payment Option

You can make purchases through Google Checkout using a credit, debit, or gift card with the following logos:

American Express*
Discover*
MasterCard
Solo**
Visa
Visa Electron**
Additionally, T-Mobile customers in the U.S. can purchase applications from the Android Market using direct carrier billing.

The types of cards accepted through Google Checkout are based on the seller's location. Other types of payments, such as checks, money orders, and direct bank account debit, aren't currently accepted.

* Accepted only in the United States
** Accepted outside of the United States
Charges on Your Card Statement

Each time you make a purchase through Google Checkout, we'll let you know exactly how a charge will appear on your credit/debit card -- once you complete an order, check your receipt for details. You may also notice temporary authorizations.

Your credit/debit card will be charged by the seller, through your Google Checkout account. Note that the timing of the charge is based on the seller's discretion and the Google Checkout settings the seller has selected in their account. The standard format for charges on your statement is GOOGLE*Seller's name, but please check your receipt for exact details.

Google doesn't share your full payment details with the seller. Learn more about what information Google shares with sellers.

You can make purchases through Google Checkout using a credit, debit, or gift card with the following logos:

American Express*
Discover*
MasterCard
Solo**
Visa
Visa Electron**
Additionally, T-Mobile customers in the U.S. can purchase applications from the Android Market using direct carrier billing.

The types of cards accepted through Google Checkout are based on the seller's location. Other types of payments, such as checks, money orders, and direct bank account debit, aren't currently accepted.

* Accepted only in the United States
** Accepted outside of the United States
Charges on Your Card Statement

Each time you make a purchase through Google Checkout, we'll let you know exactly how a charge will appear on your credit/debit card -- once you complete an order, check your receipt for details. You may also notice temporary authorizations.

Your credit/debit card will be charged by the seller, through your Google Checkout account. Note that the timing of the charge is based on the seller's discretion and the Google Checkout settings the seller has selected in their account. The standard format for charges on your statement is GOOGLE*Seller's name, but please check your receipt for exact details.

Google doesn't share your full payment details with the seller. Learn more about what information Google shares with sellers.

www.globaladvertisingmedia.com

How Google Works - Global Advertising Media

How Google Works


If you aren’t interested in learning how Google creates the index and the database of documents that it accesses when processing a query, skip this description. I adapted the following overview from Chris Sherman and Gary Price’s wonderful description of How Search Engines Work in Chapter 2 of The Invisible Web (CyberAge Books, 2001).

Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing. Parallel processing is a method of computation in which many calculations can be performed simultaneously, significantly speeding up data processing. Google has three distinct parts:

Googlebot, a web crawler that finds and fetches web pages.
The indexer that sorts every word on every page and stores the resulting index of words in a huge database.
The query processor, which compares your search query to the index and recommends the documents that it considers most relevant.
Let’s take a closer look at each part.

1. Googlebot, Google’s Web Crawler
Googlebot is Google’s web crawling robot, which finds and retrieves pages on the web and hands them off to the Google indexer. It’s easy to imagine Googlebot as a little spider scurrying across the strands of cyberspace, but in reality Googlebot doesn’t traverse the web at all. It functions much like your web browser, by sending a request to a web server for a web page, downloading the entire page, then handing it off to Google’s indexer.

Googlebot consists of many computers requesting and fetching pages much more quickly than you can with your web browser. In fact, Googlebot can request thousands of different pages simultaneously. To avoid overwhelming web servers, or crowding out requests from human users, Googlebot deliberately makes requests of each individual web server more slowly than it’s capable of doing.

Googlebot finds pages in two ways: through an add URL form, www.google.com/addurl.html, and through finding links by crawling the web.



Unfortunately, spammers figured out how to create automated bots that bombarded the add URL form with millions of URLs pointing to commercial propaganda. Google rejects those URLs submitted through its Add URL form that it suspects are trying to deceive users by employing tactics such as including hidden text or links on a page, stuffing a page with irrelevant words, cloaking (aka bait and switch), using sneaky redirects, creating doorways, domains, or sub-domains with substantially similar content, sending automated queries to Google, and linking to bad neighbors. So now the Add URL form also has a test: it displays some squiggly letters designed to fool automated “letter-guessers”; it asks you to enter the letters you see — something like an eye-chart test to stop spambots.

When Googlebot fetches a page, it culls all the links appearing on the page and adds them to a queue for subsequent crawling. Googlebot tends to encounter little spam because most web authors link only to what they believe are high-quality pages. By harvesting links from every page it encounters, Googlebot can quickly build a list of links that can cover broad reaches of the web. This technique, known as deep crawling, also allows Googlebot to probe deep within individual sites. Because of their massive scale, deep crawls can reach almost every page in the web. Because the web is vast, this can take some time, so some pages may be crawled only once a month.

Although its function is simple, Googlebot must be programmed to handle several challenges. First, since Googlebot sends out simultaneous requests for thousands of pages, the queue of “visit soon” URLs must be constantly examined and compared with URLs already in Google’s index. Duplicates in the queue must be eliminated to prevent Googlebot from fetching the same page again. Googlebot must determine how often to revisit a page. On the one hand, it’s a waste of resources to re-index an unchanged page. On the other hand, Google wants to re-index changed pages to deliver up-to-date results.

To keep the index current, Google continuously recrawls popular frequently changing web pages at a rate roughly proportional to how often the pages change. Such crawls keep an index current and are known as fresh crawls. Newspaper pages are downloaded daily, pages with stock quotes are downloaded much more frequently. Of course, fresh crawls return fewer pages than the deep crawl. The combination of the two types of crawls allows Google to both make efficient use of its resources and keep its index reasonably current.

2. Google’s Indexer
Googlebot gives the indexer the full text of the pages it finds. These pages are stored in Google’s index database. This index is sorted alphabetically by search term, with each index entry storing a list of documents in which the term appears and the location within the text where it occurs. This data structure allows rapid access to documents that contain user query terms.

To improve search performance, Google ignores (doesn’t index) common words called stop words (such as the, is, on, or, of, how, why, as well as certain single digits and single letters). Stop words are so common that they do little to narrow a search, and therefore they can safely be discarded. The indexer also ignores some punctuation and multiple spaces, as well as converting all letters to lowercase, to improve Google’s performance.

3. Google’s Query Processor
The query processor has several parts, including the user interface (search box), the “engine” that evaluates queries and matches them to relevant documents, and the results formatter.

PageRank is Google’s system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank.

Google considers over a hundred factors in computing a PageRank and determining which documents are most relevant to a query, including the popularity of the page, the position and size of the search terms within the page, and the proximity of the search terms to one another on the page. A patent application discusses other factors that Google considers when ranking a page. Visit SEOmoz.org’s report for an interpretation of the concepts and the practical applications contained in Google’s patent application.

Google also applies machine-learning techniques to improve its performance automatically by learning relationships and associations within the stored data. For example, the spelling-correcting system uses such techniques to figure out likely alternative spellings. Google closely guards the formulas it uses to calculate relevance; they’re tweaked to improve quality and performance, and to outwit the latest devious techniques used by spammers.

Indexing the full text of the web allows Google to go beyond simply matching single search terms. Google gives more priority to pages that have search terms near each other and in the same order as the query. Google can also match multi-word phrases and sentences. Since Google indexes HTML code in addition to the text on the page, users can restrict searches on the basis of where query words appear, e.g., in the title, in the URL, in the body, and in links to the page, options offered by Google’s Advanced Search Form and Using Search Operators (Advanced Operators).

Let’s see how Google processes a query.


Copyright © 2003 Google Inc. Used with permission.

For more information on how Google works, take a look at the following articles.

www.globaladvertisingmedia.com

What is Google Adwords - Global Advertising Media

What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads. Just visit www.adwords.google.com to get started.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. Learn more about the cost of advertising with Google AdWords.

To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

If you'd like to start advertising and you're looking for an agency or individual to help, you might consider using a Google Advertising Professional who has been certified by Google. Learn more about Google Advertising Professionals or visit Google Professionals Search to locate a list of professionals to suit your requirements.

Visit - www.globaladvertisingmedia.com

Wednesday, April 7, 2010

What is Google AdWords?


For Advertisement on Google | Yahoo | Bing and SEO
Suraj Saroj - 9324850002

What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads. Just visit www.adwords.google.com to get started.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. Learn more about the cost of advertising with Google AdWords.

To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

If you'd like to start advertising and you're looking for an agency or individual to help, you might consider using a Google Advertising Professional who has been certified by Google. Learn more about Google Advertising Professionals or visit Google Professionals Search to locate a list of professionals to suit your requirements.


What is Google Adwords

For Advertisement on Google | Yahoo | Bing and SEO
Suraj Saroj - 9324850002

What is Google AdWords?

With Google AdWords, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads. Just visit www.adwords.google.com to get started.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There's no minimum monthly charge with AdWords -- just a nominal activation fee. Learn more about the cost of advertising with Google AdWords.

To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

If you'd like to start advertising and you're looking for an agency or individual to help, you might consider using a Google Advertising Professional who has been certified by Google. Learn more about Google Advertising Professionals or visit Google Professionals Search to locate a list of professionals to suit your requirements.